I am on social media! Now What?
Posted by: Admin at 10:31 pm on June 2nd, 2014
Don't start what you cannot finish.
The perils of disregarding your postings
Finally you have learned how to post and what to post. You have finally taken the time to compose your first post. Congratulation!!
A lot of followers are engaged and are replying to your post by making comments, and perhaps they are even asking questions.
However, you have not taken the time to read, acknowledge or answer any of their posts/questions.
This is something that must be avoided at all costs. Your readers will feel neglected and disregarded. Think of it this way; it is like someone came into your shop and asked a question or made a comment on a product/service you sell, and you just plan out ignore them.
If you feel that you don't have the time to manage your blog (wether that be Facebook, your website blog, twitter or on whichever other social media platform) it is better not to start at all.
Be aware of what to share:
It has happened to the best of us! Sometime we all get the over-sharing bug. This can potentially pose as a real threat to your business reputation. Keep one account solely for your business and a separate one , for yourself.
In any case, share only what you want EVERYONE to know, and not just few people/friends/customer. You may not realize this, but whatever you put out in the information super highway, is there for everybody and it is there to stay.
The Magic Number:
Just because there are a pletura of social media networks out there, it doesn't mean that you should join every single one.
If you have a Facebook page, Google+, LinkedIn, and Twitter, you are all set. In some cases it pays to have a Pinterest account as well. We will talk about the benefits of Pinterest in a different post.
Social Media Page Design:
On your business pages, make sure you have a picture header that represents your business (not a picture of you, your State's Flag or your favorite pet or sports team) Brand Identity is extremely important.
Same goes for your personal page. Your profile pictures and should be a picture of you. Again keep in mind that visitors to your company page, may look your name up on google or any other search engine. Be mindful of what you post on your personal page as it will reflect on your business page as well.
We will examine each one of the above mentioned topics, more in depth, on future posts.
If you need help setting up your Social Media network pages or simply need help making sense of all of this, you can contact me and schedule a meeting. I will be more than happy to help you.